Dermot headshot

Dermot Hughes

Front End Developer

Personal Profile

I'm currently the Lead Email Developer at Chain Reaction Cycles, managing and developing responsive HTML email campaigns, several times a week for a global audience. I am also responsible for all automation and personalisation, workflow management, CRM, customer journeys, testing, QA, database management, and landing pages, along with some design, web page development and more.

Previously I lead the Support Department at the Digital Marketing agency, Engage, working with top name clients such as Power NI, Permanent TSB, Irish Ferries, and much more.

You're reading this CV as a PDF or printed, but it's actually been written entirely in responsive HTML and CSS which you can view on my website.

Work Experience

Email Development Lead

Chain Reaction Cycles

October 2016 - Present

Lead Developer and manager of the 5-strong email development team for Chain Reaction Cycles - The World's Largest Online Bike Store. Responsible for the creation and delivery of responsive mobile-first commercial and CRM emails worldwide. Working to extreme deadlines and turnarounds as short as hours.

  • HTML and CSS Development
  • Responsive Email Development
  • Team and Project Management
  • Landing Pages
  • CRM Personalisation
  • Complex Automation Campaigns
  • Front End Development
  • Release Management
  • Database Management and Segmentation
  • Performance and Analytics
  • Workflow review and improvement
  • A/B Split Testing

Technical Support Engineer


April 2016 - October 2016

Head of the Support Department dealing with client's technical issues with websites/emails/servers. Responsible for UAT and Live deployment. Direct first point-of-contact for clients.

  • Help Desk Support
  • Digital Security Assessment
  • Internal IT support
  • System Administrator
  • Release Management and Deployment
  • CMS Management
  • Git Source Control
  • VM Staging Environments
  • Photo/Video Production

Desktop Support Engineer

Egton Health (EMIS)

June 2014 - March 2016

Installation, upgrade, maintenance, and support of computer hardware, servers, peripherals and in-house software in GP Clinics throughout Northern Ireland.

  • Hardware and Peripheral support
  • Software Support
  • Customer Support
  • Network Administration
  • Adapting to new workspaces
  • Windows Servers

Graphic Designer

BWG Foods Drawing Room & Creative Space

June 2013 - September 2013 (Work Experience)

Design of promotional material for Spar and Mace stores including print and web.

  • Photoshop
  • Illustrator
  • InDesign
  • Wireframes
  • UX/UI

Key Skills

  • HTML5
  • CSS3
  • Responsive Design
  • Responsive Email Development
  • UX/UI Design
  • Adobe Creative Suite
  • Graphic Design
  • Technical Support
  • Video Production
  • Audio Engineering
  • JavaScript
  • jQuery
  • Release Management
  • A/B Split Testing
  • Database Querying and Segmentation
  • Source Control
  • Full Clean UK Driving License and Car


BSc (Hons) Creative Technologies

University of Ulster, Magee

First Class Honours

BTEC National Diploma in Multimedia

Southern Regional College, Newry


GCSE/A Level

Abbey Grammar School, Newry

A-C including English, Maths, and ICT


In my free time I enjoy being creative if I can. I like photography and video production, recording music, mountain biking, playing bass guitar, listening to new music, watching ice hockey, cooking, and occasionally I’ve taken part as an extra in TV and Film productions such as Game of Thrones and The Fall.

A list of references is available on request.